Technology should retire problems, not rotate them.
Led by Daniel Boone — Cornell MBA, CISSP, twenty-five years of enterprise technology — we choose systems for fit, implement them so people actually adopt them, and secure them like the Fortune 100 do, sized for a Northwest Arkansas budget.
Software bought, problem kept
The pattern repeats across this corridor: a system bought from the most persuasive demo, implemented over a painful quarter, then quietly abandoned by half the team — while the monthly invoice continues. Add the security questionnaire a big customer just sent, and technology starts feeling like a tax.
The fix is sequence. Process first, selection by fit, implementation built around the people who'll live in it, and security woven through — because in a supplier ecosystem, your controls are part of your sales pitch.
What changes
Systems your team uses without workarounds; vendor spend matched to actual need; customer security questionnaires answered without panic.
How we track it
Adoption by role, support tickets and workaround counts, total software spend, audit findings closed, recovery-time objectives tested.
Where it shows up
Shelfware dollars recovered; hours returned from duplicate entry; enterprise customers satisfied by your controls instead of alarmed by them.
Four moves, in order
Assess
What you run, what it costs, what's actually used, where the risks sit. Most owners are surprised by all four numbers.
Select
Requirements from the process, not the brochure. Demos scored against your scenarios; references called; contracts negotiated before enthusiasm sets the price.
Implement
Data migrated cleanly, workflows configured to the job, champions trained first, go-live supported in person. Adoption is the deliverable.
Secure
MFA, backups tested by restoring them, access reviews, incident basics — the controls that stop real NWA-scale attacks and satisfy enterprise procurement.
Every engagement runs the same way: conceptual agreement on objectives, measures, and value — then one proposal, three options, one fixed fee.
See how we engageAn illustrative engagement
Composite scenarios drawn from the kinds of situations we work on. Details altered; client identities not used.
- Objective
- Pass a major customer's vendor-security review without hiring a security team.
- Measures
- Questionnaire findings closed, MFA coverage, tested backup recovery time, phishing-simulation failure rate.
- Value
- The contract renewed without security conditions — and the controls now run as routine, not as a yearly fire drill.
Illustrative composites for explanation of method — not statements of past performance, and not a guarantee of results.
Grounded in peer-reviewed research
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The unified model of why people adopt or reject workplace technology — expectancy, ease, social influence, and facilitating conditions.
Venkatesh, Morris, Davis & Davis (2003) — “User Acceptance of Information Technology: Toward a Unified View,” MIS Quarterly, 27(3). doi.org/10.2307/30036540
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U.S. Census-linked evidence that data-driven decision-making is associated with significantly higher productivity among adopting firms.
Brynjolfsson & McElheran (2016) — “The Rapid Adoption of Data-Driven Decision Making,” American Economic Review, 106(5). doi.org/10.1257/aer.p20161016
Research informs our methods. Findings describe study populations — not a promise of results for any engagement.
Stephen Velasquez
Founder-owner of ZipHealthy for ten years — profitable, with no outside capital — and a former technology-product executive at Amazon, Microsoft, Walmart, and the U.S. Department of the Treasury. The advice you get has been paid for with the advisor's own payroll, and stress-tested at Fortune 1 scale. Every engagement is led personally, start to finish.
Asked by owners, answered directly
No. We hold no reseller agreements and take no vendor commissions. The recommendation is paid for by you and answers only to your interest.
Yes — most engagements keep the incumbent MSP for day-to-day support. We set direction, standards, and accountability; they execute with clearer marching orders.
As a tool with a business case, not a costume. Where AI genuinely pays in your operation, it shows up in the roadmap with measures attached — and our dedicated AI Adoption practice goes deeper when warranted.
Make technology boring again.
One conversation with the principal — no pitch deck, no junior associate, no obligation. If we can help, we'll show you exactly how we'd measure it. If we can't, we'll say so.
Prefer the phone? (479) 259-1390 · 240 S Main St, Suite #270, Bentonville, AR 72712
Most of our clients come to us by referral from other Northwest Arkansas owners. If someone sent you here — tell us who, so we can thank them.