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ZipHealthy

Fixed-Fee Consulting for Northwest Arkansas Owners | [email protected]

ZipHealthy
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ZipHealthy Consulting · Northwest Arkansas

Advice worth more than it costs. Measurably.

Fixed-fee consulting for owner-led businesses in Bentonville, Rogers, Springdale, and Fayetteville. We agree on the outcome, the measures, and the value before you spend a dollar — then we work alongside you until the numbers move.

Fixed fees. Never hourly.Senior consultants. On every engagement.Northwest Arkansas. Exclusively.
01The Premise

Bentonville sits at the center of the world’s largest retail supplier ecosystem

Thousands of owner-led businesses make this corridor run — supplier offices, healthcare practices, logistics firms, trades, restaurants, professional services. They face enterprise-grade demands on Main Street budgets, and the consulting industry mostly ignores them: too small for the global firms, too important for guesswork.

We built ZipHealthy Consulting for exactly these businesses. Senior advisors, fixed fees, and one test for every recommendation: does it leave the owner measurably better off?

ZipHealthy Consulting is independent of, and not affiliated with, any retailer or anchor company.

Strategy working session with Northwest Arkansas business owners
Where We Work

Ten ways we improve an owner’s condition

Every practice area is run the same way: objectives first, measures second, fee third, work fourth. Start with the one that keeps you up at night.

Strategic Planning & Innovation consulting in Northwest Arkansas
Direction

Strategic Planning & Innovation

A strategy you can explain in two sentences and execute this quarter — not a binder for the credenza.

How we help
Operational Efficiency consulting in Northwest Arkansas
Execution

Operational Efficiency

Find where margin leaks — rework, waiting, workarounds — and close the gaps without adding headcount.

How we help
HR & Leadership consulting in Northwest Arkansas
People

HR & Leadership

Keep the people you can't afford to lose and build managers your team doesn't want to leave.

How we help
Financial Performance & Risk consulting in Northwest Arkansas
Money

Financial Performance & Risk

Clean numbers, honest margins, and a cash position that lets you say yes to opportunity.

How we help
Marketing & Branding consulting in Northwest Arkansas
Growth

Marketing & Branding

A brand that commands a premium and marketing spend you can trace to revenue.

How we help
IT & Digital Transformation consulting in Northwest Arkansas
Systems

IT & Digital Transformation

Technology that serves the process — chosen for fit, implemented with adoption, secured from day one.

How we help
Customer Experience & CRM consulting in Northwest Arkansas
Customers

Customer Experience & CRM

Turn one-time buyers into repeat business with experience worth talking about — and a CRM your team actually uses.

How we help
Supply Chain & Operational Resilience consulting in Northwest Arkansas
Resilience

Supply Chain & Operational Resilience

Sourcing, logistics, and continuity built for supplier-ecosystem demands — without carrying a warehouse of just-in-case.

How we help
AI Adoption consulting in Northwest Arkansas
Advantage

AI Adoption

Practical AI for owner-led businesses: real use cases, measured productivity, no science projects.

How we help
Website Development consulting in Northwest Arkansas
Presence

Website Development

A website that earns trust and produces inquiries — engineered, measured, and owned by you.

How we help
02Typical Client Results

What owners hire us to change

Typical of the results clients pursue in these engagements. Every business is different; these are illustrative objectives, not promises.

  • Owners stepping out of day-to-day firefighting and back into running the business
  • Lower involuntary turnover — and fewer counteroffers made out of desperation
  • Shorter cash-conversion cycles and cleaner monthly numbers the bank actually trusts
  • Processes that run the same way whether or not the owner is in the building
  • Technology spending redirected from shelfware to systems people actually use
  • Faster, calmer decision-making at the leadership table
  • Supplier-ecosystem businesses meeting retail compliance demands without heroics
  • Healthcare practices seeing more patients without burning out the front desk
  • Successors and second-generation leaders ready before the transition, not after
  • Owners home for dinner — without the Sunday-night dread

Illustrative of engagement objectives — results vary by organization and are not guaranteed.

03How We Engage

A disciplined path from conversation to measured results

The process is borrowed from the best independent consultants in the world and sized for Northwest Arkansas businesses. No discovery phases that never end. No invoices for meetings about meetings.

01

A conversation, not a pitch

We begin with the decision-maker — the owner. One conversation about where the business is, where you want it to be, and whether we are the right people to help close that gap. If we aren't, we will tell you, and we'll usually tell you who is.

02

Conceptual agreement

Before any proposal, we agree on three things in plain language: the objectives (business outcomes, not activities), how we will measure progress, and what achieving those outcomes is worth to you — in dollars where possible, in quality of life where it matters more.

03

A proposal with three options

You receive one proposal with three ways to work together at different levels of depth and investment — a choice of yeses, not a take-it-or-leave-it. Every option carries a single fixed fee tied to the value we agreed on.

04

The work

We do the work with you, on site in Northwest Arkansas or wherever your operation runs. No junior staff learning on your invoice. You work with the people on this page.

05

Measured results

We review progress against the measures we set in step two — not a slide deck of effort, but the numbers and conditions we agreed to change. The engagement ends when the outcome is reached, not when the hours run out.

04Fees

A single fixed fee, set against value — never the clock

We do not bill by the hour. Hourly billing rewards slowness and punishes candor — the longer a problem lasts, the more an hourly consultant earns. Our interests should point the same direction as yours: at the result.

Option One

Focused

The core objective, addressed directly. The leanest path to the outcome we agreed on in conceptual agreement.

Option Two

Partnership

The core objective plus implementation support — we stay alongside you and your team while the change takes hold.

Option Three

Transformation

The full engagement: objective, implementation, and the surrounding capabilities that make the improvement permanent.

Every proposal you receive contains these three options with one fixed investment each — quoted only after we agree on objectives, measures, and value, and sized so that the value identified is a conservative multiple of the fee. No surprises, no meters running, no change orders for asking us a question. HSA-style simplicity: one number, one outcome, one accountable firm.

Fees are established in a written proposal after conceptual agreement. Outcomes depend on factors within your organization's control; no specific result is promised or guaranteed.

05Who You Work With

A named principal. Not a leverage pyramid.

Stephen Velasquez, MBA, MSW, LCSW — principal consultant, ZipHealthy Consulting

Stephen Velasquez

MBA (Cornell) · MSW · LCSW · Principal

Stephen has spent the last decade on both sides of the table at once: owner of ZipHealthy — founded in 2016 and built to sustained profitability with no outside capital — and senior product-technology executive at Amazon, Microsoft, Walmart, and the U.S. Department of the Treasury, where he led the turnaround of IRS Online Services, platforms serving 150 million Americans. At Walmart he directed the supply-chain technology portfolio spanning ten thousand stores and distribution centers — the ecosystem many of our clients sell into.

He is also a licensed clinician and military veteran. Strategy firms model your business; Stephen also understands the humans who run it — why good employees leave, why owners can't let go, why change stalls. That is the difference between a plan and a result.

“Improving the client's condition is the only deliverable that matters. Everything else is paperwork.”
[email protected] (479) 259-1390 240 S Main St, Suite #270, Bentonville, AR 72712
Daniel Boone, MBA, CISSP — senior consultant, technology and cybersecurity

Daniel Boone

MBA (Cornell) · CISSP · Senior Consultant — Technology, Cybersecurity & AI

Twenty-five years in technology and cybersecurity, including enterprise security and digital-infrastructure work with Fortune 100 companies. Daniel leads our technology, cybersecurity, and AI-adoption engagements.

06Why Not a Big Firm?

What you get here that you cannot buy from a leverage model

Senior people, every time

The person you meet is the person who does the work. No pyramid of analysts learning the trade on your invoice — two Cornell MBAs and a combined four decades of operating experience on every engagement.

A fixed fee, not a meter

Large firms sell hours; we sell outcomes. One fixed investment, agreed in writing before work begins, sized against the value at stake — so candor is free and speed is rewarded.

Behavioral depth the big firms can't match

Most consulting fails at the human layer: adoption, conflict, trust, change fatigue. Our principal is a licensed behavioral clinician as well as a strategist. We build plans people actually follow.

Northwest Arkansas, full stop

We serve Bentonville, Rogers, Springdale, and Fayetteville — the supplier-ecosystem businesses, healthcare practices, and owner-led companies that make this corridor run. Local references, local presence, no airport consulting.

07Case Studies

Illustrative engagements

Composite scenarios drawn from the kinds of situations we work on. Details altered; client identities not used.

Supplier-ecosystem distributor · Illustrative composite
Objective
Stop margin erosion from rush freight and chargebacks while meeting retail compliance windows.
Measures
On-time-in-full rate, expedited-freight spend per month, chargeback dollars per quarter.
Value
Owner-estimated six figures annually in avoided freight and penalties — plus a compliance scorecard the team runs without the owner in the room.
Multi-provider dental practice · Illustrative composite
Objective
Add patient capacity without adding chairs — or losing the front-desk team to burnout.
Measures
Patients seen per provider-day, schedule-utilization rate, front-desk overtime hours.
Value
More production from the same payroll, calmer operations, and recovered evenings for the owner-dentist.
Second-generation services firm · Illustrative composite
Objective
Prepare the successor to lead before the founder steps back — and keep key staff through the transition.
Measures
Decision authority transferred by function, regretted departures during transition, founder hours per week.
Value
A transition the bank, the team, and the family all trusted — and a founder who left on schedule.

Illustrative composites for explanation of method — not statements of past performance, and not a guarantee of results.

08The Evidence

Grounded in peer-reviewed research

  • A randomized trial: firms receiving structured management consulting raised productivity by 17% in the first year through better practices alone.

    Bloom, Eifert, Mahajan, McKenzie & Roberts (2013) — “Does Management Matter? Evidence from India,” The Quarterly Journal of Economics, 128(1). doi.org/10.1093/qje/qjs044

  • A randomized trial with SMEs: subsidized access to consulting improved productivity and grew employment measurably against controls.

    Bruhn, Karlan & Schoar (2018) — “The Impact of Consulting Services on Small and Medium Enterprises,” Journal of Political Economy, 126(2). doi.org/10.1086/696154

  • Across 732 firms, structured management practices — monitoring, targets, incentives — correlate strongly with productivity, profitability, and survival.

    Bloom & Van Reenen (2007) — “Measuring and Explaining Management Practices Across Firms and Countries,” The Quarterly Journal of Economics, 122(4). doi.org/10.1162/qjec.2007.122.4.1351

Research informs our methods. Findings describe study populations — not a promise of results for any engagement.

09Insights

Our thinking, in plain language

Short, contrarian, written for owners. If our point of view is useful before you ever hire us, it will be more useful after.

One boundary we keep: we advise healthcare practices of many kinds — dental, primary care, physical therapy, med-spa, veterinary — but we do not consult to mental- or behavioral-health practices, to keep a clean line between our consulting work and our own clinical practice. ZipHealthy Consulting is independent of, and not affiliated with, any retailer or anchor company named on this site.

Common Questions

Asked by owners, answered directly

Owner-led small and medium businesses in Northwest Arkansas — Bentonville, Rogers, Springdale, and Fayetteville. That includes supplier-ecosystem companies, healthcare practices (dental, primary care, physical therapy, med-spa, veterinary), professional services, trades, and retail. We do not consult to mental- or behavioral-health practices, to keep a clean line between our consulting work and our own clinical practice.

One fixed fee per engagement, established in writing before work begins. We agree on objectives, how progress will be measured, and what achieving the objectives is worth to your business — then the fee is sized against that value, conservatively. We never bill by the hour, so you never hesitate to pick up the phone.

Nothing. You talk directly with the principal — not a salesperson — about your situation. If we can help, you'll get a proposal with three options. If we can't, we'll tell you plainly and point you somewhere useful.

Three ways. You work with senior people only — the consultants named on this page, not a rotating bench of analysts. You pay a fixed fee tied to outcomes, not day rates. And our principal is a licensed behavioral clinician as well as a Cornell MBA, which matters because most plans fail at the human layer: adoption, conflict, change fatigue. We build plans people actually follow.

Yes. Mutual confidentiality is standard in every engagement, and engagement terms are documented in a written statement of work before anything begins.

It depends on the objective, and the proposal states it plainly. Focused engagements often run weeks, not months. The engagement ends when the outcome is reached — we don't park people in your office to bill time.

Both, weighted toward on site. We're based in Bentonville and serve Northwest Arkansas exclusively, so being in your operation — the floor, the clinic, the warehouse — is normal practice. Working sessions that suit a screen happen on a screen; nothing about your business is learned from a conference room only.

You'll get a reply from the principal — usually the same business day — to schedule a conversation. After that conversation: either a written proposal with three options, a referral to someone better suited, or an honest 'we're not what you need.' No drip campaigns, no handoffs to a sales team.

Let’s talk about your business.

One conversation with the principal — no pitch deck, no junior associate, no obligation. If we can help, we'll show you exactly how we'd measure it. If we can't, we'll say so.

Prefer the phone? (479) 259-1390 · 240 S Main St, Suite #270, Bentonville, AR 72712

Most of our clients come to us by referral from other Northwest Arkansas owners. If someone sent you here — tell us who, so we can thank them.